App Store Optimization & Mobile Growth Blog
Expert guides on App Store Optimization (ASO), App Store & Google Play algorithm updates, APP ranking growth, and market insights to accelerate your end-to-end app growth.
ASO
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App Keyword Research: ASO Guide for iOS and Google Play
App Store keyword research, also called app store keywords research, is the process of finding the terms users search for and evaluating which keywords…
Oct 16, 2026 · 
24 min
How to Improve App Store Ratings and Get More Reviews
Your App Store rating can fall after a four-star review. That sounds backwards, but the star average explains why. Many teams still try to improve App…
Oct 15, 2026 · 27 min
App Store Keyword Optimization for iOS and Google Play
App store keywords, also known as mobile app keywords, are the words and phrases users search for when looking for an app, and keyword optimization…
Oct 14, 2026 · 18 minApp Growth
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Organic vs Paid App Installs: What’s the Difference and How They Work Together
Should app developers invest more in ASO for organic growth, or in paid campaigns for faster user acquisition? In practice it isn't either/or: organic…
Sep 22, 2026 · 14 minIndustry Insights
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Designing iPhone Duo App Store Screenshots: Specs, Alpha Fixes & Conversion Strategy
Key Takeaways Mandatory Deadline: April 2027 for apps built with Xcode 27.1+. What's Required: Screenshots for both the outer cover screen and inner…
Oct 12, 2026 · 16 min
New Googlebook Is Here: What ASO & Dev Teams Should Do
Google's new laptop series, Google Book, will be released in October 2026. Apps optimized for Google Book — including adaptive layouts, keyboard and…
Sep 24, 2026 · 6 min
Google I/O 2026: How Gemini Is Reshaping Google Play Search and ASO
Google Play ASO is entering a new phase. Keyword rankings have not disappeared, but their influence is changing. In the Gemini era, ranking for…
Sep 03, 2026 · 21 minTurn Strategy Into Real Installs.
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